When i started learning about copywriting 2 years ago, the first the problem i faced was that i couldn’t differentiate between copywriting and content writing.
I know exactly your what you feel right know don’t worry i have gone through the same problem too.
so to state the difference between these two, what we will do is try to distinguish between these two in terms of Purpose, Direction and Goal.
First, Purpose
copy is written with the purpose of creating a sale, this might be a webinar script, a sales letter, a video sales letter, or a facebook ad.
In other words, anything which is written with the purpose of creating a conversion or sale.
Content on the other hand, is written with the purpose of creating engagement.
So things like blog post, videos, instagram post, captions, images… these are all pieces of content that are used to create engagement.
Second, Direction
Copywriting is extremely one-directional, it’s linear, it’s strategic, it’s intentional and it ends with a singular call to action, which is normally to buy, or to opt in .
A very good copywriter will write every single sentence in a way that entices the reader to read the next sentence.
they’ll guide them through a buying experience, with the end result of taking that most wanted response, whatever that might be .
Content on the other hand,is very multi-directional. It’s like a conversation between friends. There are tangents and sidebars and “oh my god did i tell you about this” and “by the ways”.
Just think of a blog post and how it creates conversation and engagement , there’s often links to multiple different sources and locations, and multiple diffrent question and calls to action included in the blog post.
Third, Goal
As i mentioned before, copy presents and offer.
So the goal of a good copywriter should be to increase conversion rate and, ultimately increase revenue.
Content on the other hand, create engagement and builds brand loyalty.
So the goal of and content writer should be to get more likes, shares, comments, and add goodwill and value to your business.
In conclusion
one isn’t more important than the other. In fact every business absolutely need both.
the more content and value you ass, the more loyalty you create, the easier it’s to sell.
in other words content writers make copywriters job more easier.
